OF OUR GOAL OF £1,300,000!
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All about The Better Food Foundation
“My charity aims to inspire people to reconnect with food. It's all about raising awareness and
individual responsibility, resuscitating dying food culture around the world and, ultimately,
keeping cooking skills alive.” Jamie OliverRead more...
Everything we do is about educating, empowering and inspiring people to make better food choices, for life.
Our star helpers
Lea Blinoff
What inspired you to become a trustee?
The Foundation gives young people a new lease on life by training them to have employable skills, giving them a sense of achievement and self-worth. It continues to educate people to make informed decisions on nutrition and diet, with significant improvements to health, well-being and self esteem.
Trustee
Dame Ruth Silver
What inspired you to become a trustee?
The proof of the pudding - as it were - led me to accept joining the Foundation as a trustee. My college had provided the off-the-job learning for the Fifteen apprentices and I had been left breathless at both the depth and the swiftness of change in the apprentices.
Trustee
Andy Harris
What made you want to be an ambassador?
The burning desire to help out and find exciting ways to raise money and see them implemented...
Staff ambassador
Jilly Forster
What inspired you to become a trustee?
As a social change activist I know we can’t go on eating as we are. And this is THE campaigning charity working to change the way we eat. It’s brave, savvy, passionate, inspired and will spearhead the system and cultural change urgently needed.
Trustee
Steve Angel
What inspired you to become a trustee?
Without question Jamie‘s contribution to society is absolutely fantastic, in particular the Fifteen training programme and his work with school food. In so many ways he is an inspirational example to the young (and old) of this country and beyond. It is therefore a no brainer to want to help him achieve his goals.
Trustee
Louisa James
What made you want to be an ambassador?
It sounds so cheesy typing this but I feel so lucky to work here and have been given so much in the last 7 years I just wanted to do something in return.
Staff ambassador
Helen Pratt
What made you want to be an ambassador?
As mother to a 6 year old girl I've become increasingly aware of how food affects every single aspect of her life. Helping her learn about where food comes from and what it does to her body inspired me want to help spread the word about why we need to 'stand up for real food'.
Staff ambassador
Louise Holland
What inspired you to become a trustee?
I’ve been part of Jamie’s team for many years and I’m truly inspired by the depth and impact of the Foundation’s work, particularly in the area of food education for kids. This was the main reason I become so hands-on with the Orford Primary School pilot project, which is producing fantastic results.
Trustee
Giovanna Milla
What made you want to be an ambassador?
Having heard so many positive stories whilst working for the Foundation I wanted to join in and help make a difference.
Staff ambassador
Ashley Day
What made you want to be an ambassador?
I think ever since I joined Fresh One, the work that the foundation has done has fascinated me. For me, I held the fact that it was all running external to Jamie Oliver himself and it frustrated me that people thought they were giving money to ‘Jamie Oliver’s pocket’ as opposed to helping SEVERAL healthy causes.
Staff ambassador
Fitness First
Thanks to Fitness First
For donating free gym membership to the Fifteen Apprentices as part of their welfare programme.
Supporter
Malou Herkes
What made you want to be an ambassador?
As we all know, food education has never been more important and there are people out there doing amazing things getting people engaged with food. The Foundation does lots of really inspirational stuff and I basically want to do my bit and be a part of that.
Staff ambassador
Tara Donovan
What inspired you to become a trustee?
The Foundation’s vision and courage to help individuals make a meaningful difference to their lives through better food knowledge, to empower people to identify and demand better food and to challenge government and the industry to deliver better food.
Trustee
John Jackson
What inspired you to become a trustee?
It was Jamie‘s passion to get people to eat more healthily and make a real difference. It’s about teaching young children to learn about healthy eating, plus his commitment to disaffected young people in giving them the opportunity to learn a trade through the Fifteen Apprenticeship programme.
Trustee
Aisling O'Kelly
What made you want to be an ambassador?
I wanted to be an ambassador because I really truly believe in the work the Foundation team are doing. They have made massive advances this last year alone and I think with the added support of the ambassadors they can achieve so much more in the years to come.
Staff ambassador
Fritz Hansen
Thanks to Fritz Hansen
For donating their iconic ‘ANT’ and ‘EGG’ chairs as part of our fundraising project set to launch in late 2012.
Supporter
The Book People
Thanks to The Book People
For their kind donation of £13,000 towards our fundraising campaign, The Big Give, in support of Jamie’s Ministry of Food
Supporter
Else Grant
What made you want to be an ambassador?
I like getting involved, and love the idea of helping to make a difference where food and education is concerned.
Staff ambassador
Bill Eyres
A little bit about Bill...
Bill has been head of corporate responsibility, environment and sustainability for 02 since 2008. Prior to this, he was employed at The Body Shop for seven years, working closely with the late Anita Roddick.
Trustee
Subi Gnanaseharam
What made you want to be an ambassador?
The foundation has an exciting vision which I wanted to be a part of sharing. It has a great message and I am excited to be involved.
Staff ambassador
Taste Festivals
Thanks to Taste Festivals
For allowing the Foundation to be the official charity partner for Taste of London, Taste of Dublin and The Big Festival.
Supporter
Urban Myth
Thanks to Urban Myth
For designing and implementing two incredible kitchens that are used for cooking demonstrations and supper clubs.
Supporter
Katie Millard
What made you want to be an ambassador?
Well, it’s a fabulous cause and I think everyone around the world should have the opportunity to understand about the positive benefits good food can have on our lives. Plus, I love to get stuck in.... and I’m too nosey not to.
Staff ambassador
The Big Give
Thanks to The Big Give
For allowing the Foundation to be part of their annual Christmas charity appeal in 2011 and helping us to raise much needed funds.
Supporter
Danny McCubbin
What made you want to be an ambassador?
I think it’s important that as many people as possible help with Jamie’s mission for people to find out about good food and how to cook it. I want to make sure I play my part in this as an ambassador
Staff ambassador
Gloria Abramoff
What inspired you to become a trustee?
Simply, the ambition and the creative challenge to work with a group of extremely committed people who wanted to defy the ordinary and strive for the extraordinary. I love eating, love cooking, love people, love their stories; this dovetails with my strong sense of social responsibility.
Trustee